1. Visitor’s Arrival Analysis (4years)- Local
Graph 1 and Table 1 indicate that same-day visitor visits increased steadily from 2016 to 2019, with a large rise in visitor arrivals from 2017 to 2018. Although there was a small reduction in arrivals in 2019, arrivals are projected to grow in the year ahead.
Various reasons are contributing to the upward trend, especially the dramatic rise from 2016 to 2018, including increased marketing for nature-based tourist sites and more activity options accessible to guests arriving on the same day. Another factor to consider is the development of road networks and terrain for the purpose of providing access to tourist attractions and places.
2. Visitor’s Arrival Analysis (4years)- Foreign
Visitors to the municipality come from both inside the country and from outside. Domestic tourists have accounted for 99.75 percent of all visitor arrivals during the previous four years, with just 0.25 percent of total visitor arrivals coming from outside the country.
3.1 Top Visitor’s Local Market 2018 and 2019
Table 4 shows the top five provinces in the country that visited the municipality’s tourist attractions in the previous four years. Nueva Vizcaya ranked first, followed by neighboring areas in the Cordillera Administrative Region (CAR) and Region 2. Surprisingly, visitors from Metro Manila account for a significant portion of the total number of tourists, owing to a robust online marketing strategy and travel marts in supermarkets and shopping malls across the city.
3.2 Top Visitor’s International Market 2018 and 2019
The country of origin of foreign visitors to the municipality is shown in Table 5. The top five nations are located in America and the European Region, while Australia and New Zealand hold the fourth and fifth places. This indicates that people from the United States and Europe are daring and like extreme activities and the overall quality of the experience. Tourists that come to the municipality take into consideration the weather, as well as the peace and order.
3.3 Percentage and Distribution of Tourist Arrival as per the 3 major Island Group in the Philippines.
Table 06, shows that almost 99.78% of tourist are from Luzon primarily due to its proximity, followed by tourist from Mindanao garnering a 0.17% and 0.05% only in the Visayas.
Profiling the visitors of Kasibu, Table 7 shows the details as to the basic tourist demographics (2019).
3.4 Tourist Market Profile
Table 7 shows the result of the survey conducted by the Municipal Tourism Promotions and Development Division of all excursionists (local and foreign) who visited some of the tourist attractions in Kasibu. It shows that males dominate the tourist market rather than females, with an average age bracket of 25 to 40. The top three purposes of a visit are the following: holidays, rest and recreation, business and business and trade-related, and visiting families and friends. The majority of tourists arrange their trips independently. Meanwhile, arranged tours by travel agencies and tour operators are starting to be operational from the year 2019 until the present. Travel operators from Metro Manila are starting to bring their clients mainly into the development circuit popularized by tourism marketing promotions.
3.5 Tourism Arrivals vis a vis Tourism Receipts
Enhancing Kasibu’s tourist offerings may provide the municipality with a new source of income. Increased tourist activity helps the town’s economy at a local level. Evaluating the return on investment is primarily concerned with assessing the positive economic effects, including the tourist sector’s contribution to GDP, increased employment levels, increased income generated by the workforce, and increased municipal tax revenue. Community implications, multiplier effects, and business impacts should all be addressed throughout the process.
For the Tourism Receipt Model developed for Kasibu, the average daily expenditure of tourists for the region is set by the Department of Tourism-02 at P2,000.00 a day. The estimated actual expenses for the municipality of Kasibu are computed at P 920.00 a day for domestic tourists and P 1,120.00 for foreign tourists, with the breakdown of costs being the following: accommodations, meals, snacks, fare, or transportation to and from and within the destination, retail sales (pasalubong or souvenirs, etc.), and other expenses which a tourist spends on.
Implications of Tourism Receipts Analysis:
This analysis implies that the only major viable markets available for Kasibu are the non-resident markets who are already visiting Capisaan Caves and Edralin Falls. Kasibu’s opportunities are primarily based on its ability to attract existing tourists by providing a dynamic environment and appropriate agricultural activities and being a part of the product packaging that will attract them to the town. The market potential for each group is over 12,000 visitors per year, and these groups tend to spend more money than the resident market. The local tourism industry undoubtedly contributes significant income to the municipality. In 2019, more than seventeen (17) million pesos worth of revenues were received from tourists visiting the municipality. The contribution to employment is also significant, since most tourism-related establishments (TREs), such as restaurants, accommodation facilities, food and beverage outlets, gas stations, and the like, employ an average of 2-3 workers, most of which are residents. The economic impact on the local economy is significant, considering that these receipts are mostly private-sector driven.