VISION

One of the leading ecotourism destination in Region 2 with an economically profitable and sustainable tourism industry in harmony with its natural environment, cultural resources, and people’s values.

MISSION

To creatively market unique and high value experience for the visitors and promote sustainable tourism through responsible development, optimizing and balancing the economic, environmental, and socio-cultural benefits of tourism, with equitable distribution of these benefits to the society, while minimizing the possible negative impacts of tourism.

GOALS AND OBJECTIVE

ENVIRONMENTAL/ECOLOGICAL

Goal: sustainable development, conservation and protection of the ecotourism sites
Objectives:
-To improve accessibility of tourism sites
-To develop safe and naturally appealing tourism sites
-To conserve and protect ecotourism sites conservation and responsible tourism.
-To increase awareness to visitors on biodiversity conservation and responsible tourism.

ECONOMIC

Goal: Promote sustainable tourism and inclusive growth
Objectives:
-To increase visitor’s arrivals (tourist and excursionist)
-To provide full and productive employment and decent work to the locals and generate income for the host communities.
-To make tourism products better and more affordable and increase tourist expenditure.

SOCIAL

Goal: To increase recognition of tourism as an effective and efficient tool towards socio economic development in the municipality
Objectives:
-To conserve significant cultural heritage practices
-To promote a culture of tourism among local resident

INSTITUTIONAL

Goal: Establishment of direct management in all eco-tourism sites
Objectives:
-Strengthen private and government linkage
-Enact local ordinances for the management of eco-tourism sites
-Tourism frontline associations organized